http://www.aaronandwill.com Aaron and Will Wed, 24 Aug 2011 13:38:34 +0000 http://www.aaronandwill.com en http://www.aaronandwill.com/Will-etc http://www.aaronandwill.com/following/aaronandwill.com/Will-etc Wed, 24 Aug 2011 13:38:34 +0000 Aaron and Will 1905109 http://www.aaronandwill.com/Aaron-etc http://www.aaronandwill.com/following/aaronandwill.com/Aaron-etc Wed, 24 Aug 2011 13:34:26 +0000 Aaron and Will 1905081 Ads are great and stuff but this is also me. This is me too. This is me again. <img src="http://payload.cargocollective.com/1/1/40387/1905081/007_29_905.jpg" border="0" width="800" height="533" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/1/40387/1905081/007_29_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/030_6_905.jpg" border="0" width="800" height="533" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/1/40387/1905081/030_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/031_5 copy_905.jpg" border="0" width="800" height="544" width_o="800" height_o="544" src_o="http://payload.cargocollective.com/1/1/40387/1905081/031_5 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/00000009_905.jpg" border="0" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/1/40387/1905081/00000009_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/00000028_905.jpg" border="0" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/1/40387/1905081/00000028_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/00000034_905.jpg" border="0" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/1/40387/1905081/00000034_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/summer_2011_905.jpg" border="0" width="800" height="555" width_o="800" height_o="555" src_o="http://payload.cargocollective.com/1/1/40387/1905081/summer_2011_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/47070002_848_905.jpg" border="0" width="800" height="531" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/1/40387/1905081/47070002_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/47070009 copy_848_905.jpg" border="0" width="800" height="531" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/1/40387/1905081/47070009 copy_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/47070014 copy_848_905.jpg" border="0" width="800" height="531" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/1/40387/1905081/47070014 copy_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/44830030-2_905.jpg" border="0" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/1/40387/1905081/44830030-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/88330013_848_905.jpg" border="0" width="800" height="502" width_o="800" height_o="502" src_o="http://payload.cargocollective.com/1/1/40387/1905081/88330013_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/elainebday7_2_800_848_905.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/40387/1905081/elainebday7_2_800_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/38600032_905.jpg" border="0" width="800" height="531" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/1/40387/1905081/38600032_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1905081/38600018_905.jpg" border="0" width="800" height="531" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/1/40387/1905081/38600018_o.jpg" align="left" /> http://www.aaronandwill.com/About-Us http://www.aaronandwill.com/following/aaronandwill.com/About-Us Wed, 24 Aug 2011 11:26:54 +0000 Aaron and Will 1904603 Meet Aaron and Will, two creatives from California dedicated to seeking out all things awesome. We are college educated, computer tinkering, concept ricocheting, world wanderers. Our insatiable curiosity has taken us to a number of destinations, ranging from the narrow side streets of strange lands to the vast nether regions of the Internet. If you decide you can use our skills for good or evil, please contact us at: hello@aaronandwill.com http://www.aaronandwill.com/MINI-Countryman-4x4 http://www.aaronandwill.com/following/aaronandwill.com/MINI-Countryman-4x4 Tue, 23 Aug 2011 15:34:44 +0000 Aaron and Will 1899906 Display booth for the all-new MINI Countryman featuring 4x4 Drive. <img src="http://payload.cargocollective.com/1/1/40387/1899906/mini_countryman_1kpx2_905.jpg" border="0" width="905" height="608" width_o="1000" height_o="672" src_o="http://payload.cargocollective.com/1/1/40387/1899906/mini_countryman_1kpx2_o.jpg" align="left" /> http://www.aaronandwill.com/RTA-Road-Safety http://www.aaronandwill.com/following/aaronandwill.com/RTA-Road-Safety Tue, 23 Aug 2011 15:12:16 +0000 Aaron and Will 1899776 Because seatbelt safety can easily be overlooked, we want to communicate that buckling up has the potential for saving lives, thus allowing them to be fully lived. This campaign will show how a simple decision can change life in a drastic way. Print This campaign contains three scenarios, each with a message that reads one way with the seatbelt fastened and another while unfastened. <img src="http://payload.cargocollective.com/1/1/40387/1899776/hearse_layed_closed_905.jpg" border="0" width="905" height="452" width_o="1000" height_o="500" src_o="http://payload.cargocollective.com/1/1/40387/1899776/hearse_layed_closed_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/hearse_layed_open_905.jpg" border="0" width="905" height="452" width_o="1000" height_o="500" src_o="http://payload.cargocollective.com/1/1/40387/1899776/hearse_layed_open_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/cityhospital_layed_closed_905.jpg" border="0" width="905" height="452" width_o="1000" height_o="500" src_o="http://payload.cargocollective.com/1/1/40387/1899776/cityhospital_layed_closed_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/cityhospital_layed_open2_905.jpg" border="0" width="905" height="456" width_o="1000" height_o="504" src_o="http://payload.cargocollective.com/1/1/40387/1899776/cityhospital_layed_open2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/coma_layed_closed_905.jpg" border="0" width="905" height="452" width_o="1000" height_o="500" src_o="http://payload.cargocollective.com/1/1/40387/1899776/coma_layed_closed_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/coma_layed_open_905.jpg" border="0" width="905" height="452" width_o="1000" height_o="500" src_o="http://payload.cargocollective.com/1/1/40387/1899776/coma_layed_open_o.jpg" align="left" /> Outdoor Interactive billboards with unbuckled seatbelts will feature a short story describing a tragic accident. Once the buckles are fastened, the belts will dramatically transform the story into a happy moment. <img src="http://payload.cargocollective.com/1/1/40387/1899776/story_small_open_600px.jpg" border="0" width="500" height="729" width_o="500" height_o="729" src_o="http://payload.cargocollective.com/1/1/40387/1899776/story_small_open_600px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/story_small_closed_500px.jpg" border="0" width="500" height="729" width_o="500" height_o="729" src_o="http://payload.cargocollective.com/1/1/40387/1899776/story_small_closed_500px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/story_small_outdoor1k2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/1/40387/1899776/story_small_outdoor1k2_o.jpg" align="left" /> App A smartphone app utilizing augmented reality will be introduced to allow users to see exclusive content ranging from extended movie trailers to hidden messages and comic panels. The app will also feature a point system, where each reveal will net the user a number of tokens. These tokens can then be redeemed for special prizes and promotions. <img src="http://payload.cargocollective.com/1/1/40387/1899776/app_all_905.jpg" border="0" width="905" height="485" width_o="1000" height_o="536" src_o="http://payload.cargocollective.com/1/1/40387/1899776/app_all_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/captainamerica_endscreen_905.jpg" border="0" width="905" height="581" width_o="1000" height_o="643" src_o="http://payload.cargocollective.com/1/1/40387/1899776/captainamerica_endscreen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/trailer_hand_905.jpg" border="0" width="905" height="637" width_o="1000" height_o="704" src_o="http://payload.cargocollective.com/1/1/40387/1899776/trailer_hand_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/comic_tray_905.jpg" border="0" width="905" height="598" width_o="1000" height_o="661" src_o="http://payload.cargocollective.com/1/1/40387/1899776/comic_tray_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/comic_tray_phone2_905.jpg" border="0" width="905" height="592" width_o="905" height_o="592" src_o="http://payload.cargocollective.com/1/1/40387/1899776/comic_tray_phone2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/Story_metro_905.jpg" border="0" width="905" height="600" width_o="1000" height_o="663" src_o="http://payload.cargocollective.com/1/1/40387/1899776/Story_metro_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/metroboard_hand_905.jpg" border="0" width="905" height="603" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/1/40387/1899776/metroboard_hand_o.jpg" align="left" /> Online In this interactive ad, online articles will display only a portion of text. If the user wishes to continue reading, they will be prompted in fastening the interactive safety belt. This will then reveal the rest of the article. <img src="http://payload.cargocollective.com/1/1/40387/1899776/WSJ_unbuckled1000_905.jpg" border="0" width="905" height="581" width_o="1000" height_o="643" src_o="http://payload.cargocollective.com/1/1/40387/1899776/WSJ_unbuckled1000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/WSJ_buckled1000_905.jpg" border="0" width="905" height="581" width_o="1000" height_o="643" src_o="http://payload.cargocollective.com/1/1/40387/1899776/WSJ_buckled1000_o.jpg" align="left" /> Web banners will illustrate how buckling up will have a lasting impact on a life. By buckling the interactive safety belt, the headline will be changed from a tragedy to a triumph. <img src="http://payload.cargocollective.com/1/1/40387/1899776/athlete_open copy_905.jpg" border="0" width="905" height="593" width_o="1000" height_o="656" src_o="http://payload.cargocollective.com/1/1/40387/1899776/athlete_open copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/athlete_closed copy_905.jpg" border="0" width="905" height="593" width_o="1000" height_o="656" src_o="http://payload.cargocollective.com/1/1/40387/1899776/athlete_closed copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/musician_open copy_905.jpg" border="0" width="905" height="593" width_o="1000" height_o="656" src_o="http://payload.cargocollective.com/1/1/40387/1899776/musician_open copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/musician_closed copy_905.jpg" border="0" width="905" height="593" width_o="1000" height_o="656" src_o="http://payload.cargocollective.com/1/1/40387/1899776/musician_closed copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/Scientist_open_905.jpg" border="0" width="905" height="593" width_o="1000" height_o="656" src_o="http://payload.cargocollective.com/1/1/40387/1899776/Scientist_open_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/Scientist_closed copy_905.jpg" border="0" width="905" height="593" width_o="1000" height_o="656" src_o="http://payload.cargocollective.com/1/1/40387/1899776/Scientist_closed copy_o.jpg" align="left" /> The Youtube video loading bar will be turned into a safety belt and buckle. This will show a direct connection between fastening a safety belt and continuity. <img src="http://payload.cargocollective.com/1/1/40387/1899776/youtube_start1000_905.jpg" border="0" width="905" height="648" width_o="1000" height_o="717" src_o="http://payload.cargocollective.com/1/1/40387/1899776/youtube_start1000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/youtube_end1000_905.jpg" border="0" width="905" height="648" width_o="1000" height_o="717" src_o="http://payload.cargocollective.com/1/1/40387/1899776/youtube_end1000_o.jpg" align="left" /> Twitter A Twitter fan page will prompt fans to create a chain story via Tweeting. The entire story will be comprised of 31 Tweets selected from a daily top 5. Once the story is completed, it will run in its entirety as a featured ad with the contributors usernames featured next to their submissions. <img src="http://payload.cargocollective.com/1/1/40387/1899776/twitter_rta_page_905.jpg" border="0" width="905" height="533" width_o="1000" height_o="590" src_o="http://payload.cargocollective.com/1/1/40387/1899776/twitter_rta_page_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/retweetvote_905.jpg" border="0" width="905" height="619" width_o="1000" height_o="685" src_o="http://payload.cargocollective.com/1/1/40387/1899776/retweetvote_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/microsite600.jpg" border="0" width="600" height="976" width_o="600" height_o="976" src_o="http://payload.cargocollective.com/1/1/40387/1899776/microsite600_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/1899776/printad_layed_905.jpg" border="0" width="905" height="684" width_o="1000" height_o="756" src_o="http://payload.cargocollective.com/1/1/40387/1899776/printad_layed_o.jpg" align="left" /> http://www.aaronandwill.com/RUBBERMAID http://www.aaronandwill.com/following/aaronandwill.com/RUBBERMAID Thu, 02 Dec 2010 18:08:00 +0000 Aaron and Will 827280 It's not a mess if it's contained. <img src="http://payload.cargocollective.com/1/1/40387/827280/rubber1_848_905.jpg" border="0" width="848" height="549" width_o="848" height_o="549" src_o="http://payload.cargocollective.com/1/1/40387/827280/rubber1_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/827280/rubber2_848_905.jpg" border="0" width="848" height="549" width_o="848" height_o="549" src_o="http://payload.cargocollective.com/1/1/40387/827280/rubber2_848_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/827280/rubber3_848_905.jpg" border="0" width="848" height="549" width_o="848" height_o="549" src_o="http://payload.cargocollective.com/1/1/40387/827280/rubber3_848_o.jpg" align="left" /> http://www.aaronandwill.com/HOME-JAMES http://www.aaronandwill.com/following/aaronandwill.com/HOME-JAMES Wed, 01 Dec 2010 07:24:00 +0000 Aaron and Will 822798 Too drunk to drive? Home James is a service where a designated driver arrives on a portable scooter to take you and your car home without the hassle of swerving, sobriety checks, and sleeping behind the wheel. A mobile application for the iPhone will use it's GPS capabilities, along with it's simplistic user interface, to make the Home James service user friendly, even when intoxicated. App users will be prompted to find their location with the click of the button. <img src="http://payload.cargocollective.com/1/1/40387/822798/locateme.jpg" border="0" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/locateme_o.jpg" align="left" /> After the location is determined, users will then have an option to ask for immediate pickup or to "Call James" to give them specific instructions. <img src="http://payload.cargocollective.com/1/1/40387/822798/found.jpg" border="0" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/found_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/822798/onmyway.jpg" border="0" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/onmyway_o.jpg" align="left" /> Users will then be alerted via text message to the arrival of the Home James employee that will take them safely home. <img src="http://payload.cargocollective.com/1/1/40387/822798/here.jpg" border="0" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/here_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/822798/site1_4_905.jpg" border="0" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/site1_4_o.jpg" align="left" /> Visitors to the site can find a variety of ailments of a big night out by simply selecting the specific symptoms they are experiencing. <img src="http://payload.cargocollective.com/1/1/40387/822798/site_diagnose_eyes_905.jpg" border="0" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/site_diagnose_eyes_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/822798/site_strangerdanger_905.jpg" border="0" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/site_strangerdanger_o.jpg" align="left" /> Users can also try their hand at diagnosing and discovering new ailments themselves. <img src="http://payload.cargocollective.com/1/1/40387/822798/site_submit_4_905.jpg" border="0" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/40387/822798/site_submit_4_o.jpg" align="left" /> http://www.aaronandwill.com/SMART-CAR http://www.aaronandwill.com/following/aaronandwill.com/SMART-CAR Sat, 21 Aug 2010 06:54:45 +0000 Aaron and Will 582804 <img src="http://payload.cargocollective.com/1/1/40387/582804/smart1_2_905.jpg" border="0" width="800" height="517" width_o="800" height_o="517" src_o="http://payload.cargocollective.com/1/1/40387/582804/smart1_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/582804/smart2_2_905.jpg" border="0" width="800" height="517" width_o="800" height_o="517" src_o="http://payload.cargocollective.com/1/1/40387/582804/smart2_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/582804/smart_3_2_905.jpg" border="0" width="800" height="517" width_o="800" height_o="517" src_o="http://payload.cargocollective.com/1/1/40387/582804/smart_3_2_o.jpg" align="left" /> http://www.aaronandwill.com/DIMPLIT http://www.aaronandwill.com/following/aaronandwill.com/DIMPLIT Thu, 19 Aug 2010 05:30:25 +0000 Aaron and Will 578245 <img src="http://payload.cargocollective.com/1/1/40387/578245/dimp1.jpg" border="0" width="611" height="792" width_o="611" height_o="792" src_o="http://payload.cargocollective.com/1/1/40387/578245/dimp1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/578245/dimp2.jpg" border="0" width="611" height="792" width_o="611" height_o="792" src_o="http://payload.cargocollective.com/1/1/40387/578245/dimp2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/40387/578245/dimp3.jpg" border="0" width="611" height="792" width_o="611" height_o="792" src_o="http://payload.cargocollective.com/1/1/40387/578245/dimp3_o.jpg" align="left" /> http://www.aaronandwill.com/ANTI-PLASTIC http://www.aaronandwill.com/following/aaronandwill.com/ANTI-PLASTIC Wed, 21 Jul 2010 08:15:36 +0000 Aaron and Will 523846 Bottled water is the top selling beverage and a healthy alternative to soft drinks. However, a massive downside to bottled water is the negative effect it has on our ecosystem. There’s more to be uncovered behind those images of pristine mountains and springs. Antiplastic.org’s labels are wrapped around normal labels on bottles in grocery stores. <img src="http://payload.cargocollective.com/1/1/40387/523846/anti1_848.jpg" border="0" width="670" height="315" width_o="848" height_o="399" src_o="http://payload.cargocollective.com/1/1/40387/523846/anti1_848_o.jpg" align="left" /> Antiplastic.org’s posters are pasted onto the side of garbage trucks, reminiscent of bottled water delivery trucks. <img src="http://payload.cargocollective.com/1/1/40387/523846/anti2_848.jpg" border="0" width="670" height="278" width_o="848" height_o="353" src_o="http://payload.cargocollective.com/1/1/40387/523846/anti2_848_o.jpg" align="left" /> A message to encourage tap water consumption as an alternative to bottled water is printed on plastic bottle caps and attached to public faucets. <img src="http://payload.cargocollective.com/1/1/40387/523846/anti3_848.jpg" border="0" width="670" height="433" width_o="848" height_o="549" src_o="http://payload.cargocollective.com/1/1/40387/523846/anti3_848_o.jpg" align="left" /> ( Interesting Facts ) Independent study groups have found that tap water in major cities in the US is just as safe or safer to consume than bottled water. Also, 3 in 4 NYC residents preferred the taste of NYC tap water over 3 major bottled water companies during a blind taste test.