
aaron / art director
will / copywriter
Starting as two students who decided to form a tentative coalition at the
Art Center College of Design, Aaron Yuan and William Goh compiled a collective
of work created from blood, sweat, painful eyes, sleepless nights, gallons of
coffee, countless disagreements, and that childlike hope that it would fulfill the
needs of the haughty art snob to the undecided consumer. Aaron, who’s cold
professional stares through the camera lens, on sketchpads,and at computer
screens, makes one wonder what dubious scheme brews between that deadpan
expression. And Will, a poor man’s Shakespeare, save for the last name and the
countless acclaimed plays and books, are two ambitious, crafty and starving
artists that will try and do anything to get the job done.