This campaign gives the viewer a look into the life of someone less fortunate and how they use certain items
in a different way than the rest of us.


Decal stickers are placed on top of coffee cup lids.
“For too many of us, this is more than just a cup.”




Image of a blanket is printed on an entire newspaper page. “For too many of us, this is more than just a newspaper.”




Image of a cart full of bottles is placed over the sides of actual carts.
“For too many of us, this is more than just a cart.”